Welcome to i i collective, a Danish brand with roots in Humlebæk, Denmark.
About i i collective.
Welcome to i i collective — where Scandinavian minimalism meets a more conscious approach to fashion.
Each style is designed with intention.
Created to move with your body and to last for years to come.
Our story.
i i collective is a Danish brand rooted in Humlebæk.
The brand was founded in 2023 by May Hanghøj, who brings more than 20 years of experience from the fashion industry as a model agent.
The desire to create a timeless universe — inspired by women and shaped by a more responsible approach to production — is the foundation of i i collective.
Our approach.
We believe in fewer, better choices.
That is why we work with carefully selected materials such as TENCEL™ Modal & Lyocell and Corozo buttons, chosen for their quality, comfort, and lower environmental impact.
Selected styles are produced upon order to help avoid unnecessary stock and waste.
At the same time, we offer tailored lengths so each style can be adapted to fit and fall exactly as intended — for you.
Women at the center.
We design for women — through every stage of life.
From change to stability, from everyday moments to special occasions.
Your body evolves, and your clothing should evolve with it.
That is why we create styles that adapt to you — not the other way around.
Strong. Comfortable. Just as you are.
A promise.
“I want to create a brand that women can return to and feel safe in — again and again.”
xxxMay