Welcome to i i collective—where Scandinavian minimalism meets conscious fashion. Each piece is thoughtfully made: to move with your body, respect our planet, and be worn and loved for years to come.
Welcome to i i collective, a Danish brand with roots in Humlebæk, Denmark.
Our Story
i i collective was founded by May Hanghøj in 2023.
May Hanghøj brings +20 years of experience from the fashion industry as a model agent. Her desire to create a classic timeless brand inspired by women and a willingness to contribute to a more responsible fashion industry is the driving force behind the decision to establish i i collective.
What We Believe
Everything starts with care—it’s at the heart of everything we do. From choosing Tencel™ fibers for their softness and low environmental impact to buttons crafted from Tagua seeds, we're committed to making choices that respect both people and our planet. It's about being thoughtful, transparent, and responsible in every decision.
We believe in quality that lasts. Rather than chasing trends, we create timeless pieces designed to be worn and loved for years. We produce only what we sell—no excess inventory, no unnecessary waste. We offer a tailored option across our collection, including customizable lengths, so each piece can be perfectly yours.
We celebrate women – in every stage of life.
From your teens to motherhood, through change, growth, and everything in between — your body tells a story. And your clothes should honour it.
That’s why we design timeless pieces that adapt to your body and your everyday life.
Strong. Comfortable. Just as you are.
A Promise
"I aim to be a brand that women can always trust and find security in, regardless of what each day may bring"
With love,
May