News – i i collective

Dear all,

As we close the chapter on 2024, I want to take a moment to reflect on the whirlwind of a year it has been. From chaotic beginnings to moments of success, but most importantly - your support and cheer has without a doubt been the driving force for me.

Here are some highlights from the past year:

A new creative direction and website launch – a fresh new start without deviating from our core values.
Bringing the office home – adapting to new circumstances with optimism and focus.
The launch of the Jo Shirt – exceeding all our expectations and filling me with gratitude.
Our first local event – held in the stunning surroundings of Patio, where I had the privilege of meeting inspiring, creative local women.
A dream photoshoot in Tuscany – showcasing the heart of i i collective in a breathtaking setting by talented photographer Frederikke Flyvholm
Our first Instagram collaborations – sharing what I believe in and want to bring to i i collective, and being received so positively, motivates me like crazy to keep going.

A special, heartfelt thank you goes to Pia, Pernille, Lou, Ilena, Maja, Pil, Mathilde and Sille - you are truly my definition of power women ✨ It has been so inspiring to meet you.

Looking ahead to 2025:
We will be introducing new styles that reflects our belief that clothes should adjust to the body, not vice versa and with timeless classic design, it will be made to last.

We will also be taking our celebration of inspiring women to the next level – stay tuned for exciting updates!

Thank you for being part of this journey 🤍

A humble thank you from me, and I wish you all a wonderful new year 🥂

- May