07.01.26
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Dear friends, And just like that, we’ve stepped into a new year. Over the holidays, I slowed down completely—spending time with my daughters and husband, enjoying slow mornings, building projects outside (not so much but necessary), and just staying in doing absolutely nothing. I absolutely love being able to put everyday life on hold —but I also truly love returning to the rhythm of everyday lif I feel incredibly grateful to be part of Atelier GRATO, the design boutique in Helsingør. Being able to share space with such creative, talented women continues to make me discover my own creativity. Just before the holidays, I released the Two Tone Black Jo Shirt in a heavier certified Tencel Twill. Your response touched me deeply, thank you! There's only one left (!) I'll be making the last few pieces from the remaining fabric before exploring something new. As always, the Jo Shirt will remain a staple - but each version will be limited and unique. Entering a new year always calls for reflection. Looking back, 2025 was a year of real growth for this little brand of mine. Seeing more people discover and connect with i i collective has moved me more than I can say. I won’t pretend it’s been easy doing this alone. But slowly with every month passing by, the inner core of this brand grows stronger. An inner core which is so more than "making big bucks" - it's the trust that you show i i collective by your support that keeps me and my drive going, and my wish to at least do what I can to make us and the generations to come reflect on how we produce and purchase clothes. i i collective, the name ...... still on my mind. I still have a strong desire to change the name of the brand—but only when the right one comes. If something beautiful, still, or true comes to mind… I’d love to hear it. Maybe you’re the key to the name that’s meant to be? What will 2026 have in store for us? We will launch a few new styles that I’m currently testing in the studio. I can’t wait to share them with you when the time is right. On a personal note, 2026 will be a year filled with chapters being done, and new ones waiting to be written. It will be the year my eldest daughter graduates highschool, and without a doubt I will cry my way through it all. The past 3 years have been a quiet but hard journey, and I am filled with admiration for her and the strength she finds time after time. So my tears will be tears of pride and joy. 2026 will also be the year we say a final goodbye to primary school, as my youngest finishes 9th grade -and that comes with mixed feelings. Her next chapter will be at Oure Efterskole but for now I try to "set that thought aside". I am not ready for a home that doesn't feel like CPH Central station ..... but I'll get there, because this is exactly how it's meant to be no? Thank you for being here—whether you’ve followed from the start or just found your way to i i collective. I hope your first 2026 steps have been smooth. And I wish you a new year filled with presence, beauty, intentions and moments that will move and inspire you. With love, |